The Project
netStructure is a Philadelphia-based IT company specializing in tailored IT solutions for small private healthcare providers and businesses. Their mission is to help clients build secure, scalable, and effective IT infrastructures that protect sensitive data while optimizing business operations. To support their growth, netStructure needed a strategic website redesign that would better reflect their expertise and speak directly to their ideal customers.
The Problem
netStructure’s existing WordPress website was misaligned with their target audience, positioning them as a corporate IT provider rather than a trusted partner for small businesses and healthcare professionals. The outdated branding, lack of a clear value proposition, and absence of strong calls to action made it difficult to convert website visitors into leads—limiting their growth potential.
Our Solution
We created a modern, conversion-driven website designed to engage netStructure’s ideal clients and position them as the go-to IT provider for small businesses and healthcare practices. Key enhancements included:
- A refined brand identity, ensuring their logo and messaging accurately represented their expertise.
- A strategic user journey, guiding healthcare providers and business owners to tailored IT solutions that fit their needs.
- Clear calls to action, making it easier for potential clients to request consultations and IT assessments.
With a website that now speaks directly to their audience, netStructure has a powerful digital asset that supports lead generation, builds trust, and strengthens their position in the competitive IT industry.